Nectar Creative Communications's profile

Hybrid events increase the occasions for connection and interaction, creating a more rewarding experience for both in-person and virtual attendees. This is especially significant under the current climate, where border, vaccination and travel restrictions can be enforced at any time and inevitably create event attendance hesitancy. In fact, a study by Matthew Ley, Co-Founder of The Streaming Network found that nearly 98% of attendees polled at a recent hybrid event were not planning to attend it live for differing reasons. That’s a lot of attendees (and revenue) that could have been missed.