Universal Analytics (GA3) Vs. Google Analytics 4 (GA4) in Melbourne, Victoria
GA4 replaces Universal Analytics (UA) as the default for digital analytics measurement in GA. GA4 offers several exciting new features for digital marketers, including the ones which were earlier available to GA360 users only. When compared to the older version, GA4 heavily focuses on the event-driven data model. Let's find out how is GA4 different from Universal Analytics (GA3). https://www.webplanners.com.au/blog/google-analytics/universal-analytics-ga3-vs-google-analytics-4-ga4