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Improving “Flow” Is Crucial to Your Business, Especially Now. Learn Why (and How)!
To stay efficient and productive, even during periods of business disruption, companies should take a page out of the best-selling book Flow, written in 1990 by a Hungarian-American psychologist with the delightfully unpronounceable name Mihaly Csikszentmihalyi (say it Me-High Chick-SENT-Me-High).
Flow, a ground-breaking treatise on the brain science behind productivity, concentration, and well-being, argues that humans need uninterrupted periods of focused immersion in order to produce their best work and, at the same time, reach a calm, serene state of pleasant concentration. The ability to inhabit this state of flow – a Zenlike state of focused, productive activity in which the usual march of time and everyday worries cease to exist – is necessary for artists to produce great masterpieces, argues Csikszentmihalyi.
Flow became a blockbuster in part because readers immediately recognized and responded to Flow’s description of that pleasant, focused state of concentration anyone can achieve when truly immersed in work they love. You don’t have to be a DaVinci to experience and appreciate flow!