When it comes to selling online, your advert is your first impression — and with so many listings competing for attention, writing the perfect classified ad can make all the difference. Whether you’re selling a car, a phone, a puppy, or a piece of furniture, a well-written listing will help you stand out, attract genuine buyers, and sell faster. Here are some expert selling tips for Australia to help you craft an ad that gets noticed on AU Classifieds.
Your title is what stops buyers scrolling past your listing. Make it clear, specific, and include the key details buyers are searching for.
✅ Good Example: “2018 Toyota Corolla Ascent Sport – Excellent Condition, Low Kms”
❌ Poor Example: “Great Car for Sale”
Include keywords that people actually type when searching — brand, model, year, colour, or condition. This helps your ad appear higher in searches both on AU Classifieds and on Google.
The more details you provide, the easier it is for buyers to decide quickly. Mention the brand, size, condition, age, and any extras included. Be honest about flaws — transparency builds trust and avoids time-wasting messages.
Tip: Break your description into short paragraphs or bullet points. This makes your ad easier to read on mobile screens, which is where most buyers browse from.
Photos are what really sell your item. Listings with clear, well-lit images get up to 70% more views. Use natural light, show your item from multiple angles, and include close-ups of key features.
If you’re selling a vehicle or pet, make sure your background is tidy and the photos are recent. Avoid using stock images — buyers want to see the real thing.
Before you advertise online, check what similar items are selling for. Pricing your item too high may scare buyers off; too low and you could lose value.
A good rule of thumb:
If you’re in a hurry to sell, list it slightly under market value.
If your item is in excellent condition, highlight that in the title and hold firm on price.
Adding phrases like “priced to sell”, “great value”, or “negotiable” can also attract more interest.
Buyers like to know where the item is and how they can collect it. Always include your suburb and state, and mention if you offer delivery, postage, or pickup.
This helps AU Classifieds match your ad with local buyers who are actively searching near you.
People prefer buying from someone they trust. Write your ad in a conversational, friendly tone. Use words like “genuine sale”, “well looked after”, or “reluctant to part with” to sound authentic and relatable.
Avoid using ALL CAPS or too many exclamation marks — they can come across as spammy.
Once your ad is live on AU Classifieds, share it on your social media or local community pages. The more people who see your ad, the faster you’ll sell.
Consider upgrading to a featured listing to appear at the top of your category — these get significantly more clicks and faster results.
Learning how to write a classified ad that attracts attention is all about combining clarity, honesty, and great presentation. With the right title, clear photos, and a fair price, your ad can stand out among thousands of others.
Ready to give it a go? Post your free advert today on AU Classifieds — Australia’s easy, trusted place to advertise online and connect with local buyers fast!
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